PDF Download Logo Design Workbook: A Hands-On Guide to Creating Logos

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Logo Design Workbook: A Hands-On Guide to Creating Logos

PDF Download Logo Design Workbook: A Hands-On Guide to Creating Logos

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About the Author

Sean Adams is the Executive Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA's 100-year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. Previously, Adams was a founding partner at AdamsMorioka. Terry Lee Stone is a design management consultant, educator and writer based in Los Angeles. Stone currently consults to various design firms, including BMW Group Designworks USA. In addition to practicing professionally, Terry teaches at California Institute of the Arts (CalArts). Stone has been on the Board of Directors of the American Institute of Graphic Arts (AIGA) in Atlanta, Los Angeles and Miami, where she also served as the chapter's president. She served nationally as the president of the AIGA Chapter President's Council.

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Product details

Paperback: 240 pages

Publisher: Rockport Publishers (March 1, 2006)

Language: English

ISBN-10: 1592532349

ISBN-13: 978-1592532346

Product Dimensions:

9 x 0.8 x 9 inches

Shipping Weight: 1.8 pounds

Average Customer Review:

4.2 out of 5 stars

30 customer reviews

Amazon Best Sellers Rank:

#553,730 in Books (See Top 100 in Books)

This is a great book for designers of all levels. It gives great explanations as to how one style of logo would work best over another based on its application. Color variation is discussed as well as detailed case studies and ways of presenting a logo to the client. The book is filled with pictures and variations of logos which makes this book very practical and inspiring. If you love design, this book is a must have and a great addition to your library. I'm glad I bought it!

As recently as 5 years ago when I started freelancing, I wanted to know the ins and outs of creating a logo. A brand that lasts. I came across this book under the recommendation of some colleagues at Linkedin.com and I purchased a copy.After reviewing it, I was amazed at all the things that actually go into creating a logo and now I try to stick by those. I am not a great Logo creator just yet and there is always room for improvement, but this book really give me the insight I needed in order to take the first steps.Thanks!

For the most part, this book contains a bunch of example logo designs. Starting on page 99, the book contains only case studies.Before page 99, the book covers basic terminology and a design process at a very high level. The design process, however, is really just a bunch of example logo designs prefaced by a laundry list containing a process.In short, read this book if you want to see a bunch of great example logo designs, but stay away if you're expecting a "design workbook".

Nice condition!

I don't know why the author decieves us wih the word "Workbook." It should be called "about the design of famous logos"The first 51 pages (of 230) are great. I like the colorful charts and stuff about logo design in the first 51 pages.The rest is interesting to look at and read, but not what I need and not essential (230 pages long). I am still looking for a book about the logo design PROCESS. It is well designed and has some really great stuff, but still not everything I needed.ANY AUTHORS OUT THERE? WRITE IT! I need a book which uses about 5 individual designers, their clients, and quotes from both about the process. I want pencil-sketchy looking beginnings. I want stuff about failures as well as successes. I want nitty gritty detail. If you can even include pictures of the designers and clients working together, photos of designers holding up logo proposals in front of a client, that would be great. I know what logos look like. I see them all the time. I do not want to see another book like this that just shows me a bunch of logos!

This is a reasonable book for someone interested in the art of logo design. It offers a balance of text and images and explains the thought process involved in designing a logo fairly well. I tend to prefer a more hands on approach to designing and would have enjoyed more images and diagrams of the process, rather than a written explanation. The title "Logo Design Workbook" is a bit misleading as it is not so much a "workbook" as a "reference guide".

I read a portion of this book every day and enjoy it every time! This book has GREAT information on everything that has to do with logos!

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Logo Design Workbook: A Hands-On Guide to Creating Logos PDF

Logo Design Workbook: A Hands-On Guide to Creating Logos PDF

Logo Design Workbook: A Hands-On Guide to Creating Logos PDF

Logo Design Workbook: A Hands-On Guide to Creating Logos PDF